Is Portrait a better image format than a square image? Or should you go with a landscape image instead? This article will tell you about the exact sizes of images on favorite social networks, such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and Tik Tok.

If you represent a brand and are actively promoting on social media, you need to know all the subtleties about image size in order for your brand to look its best.

We put together the latest, most up-to-date social media image sizes in this handy guide for 2020.

So, let’s started.

Recommended Facebook image sizes for 2020:

  • Facebook profile picture size: 180 x 180
  • Facebook cover photo size: 820 x 462
  • Facebook link image size: 1200 x 630
  • Facebook image post size: 1200 x 630
  • Facebook event image size: 1920 x 1080
  • Facebook video size: 1280 x 720
  • Maximum Facebook video length: 240 minutes
  • Facebook ad size: 1200 x 628
  • Facebook video ad size: 1280 x 720
  • Facebook Story ad size: 1080 x 1920
  • Facebook group cover image size: 1640 x 922
  • Facebook messenger image ad size: 1200 x 628

Recommended Instagram image sizes for 2020:

  • Instagram profile picture size: 110 x 110
  • Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
  • Instagram Stories size: 1080 x 1920
  • Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
  • Maximum Instagram video length: 60 seconds
  • Minimum Instagram image ad size: 500 pixels wide
  • Instagram photo thumbnails: 161 x 161
  • Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
  • Instagram IGTV video size: 1080 x 1920

Recommended LinkedIn image sizes for 2020:

Personal pages:

  • LinkedIn profile picture size: 400 x 400
  • LinkedIn background photo size: 1584 x 396
  • LinkedIn post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
  • LinkedIn link post size: 1200 x 628
  • LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
  • Maximum LinkedIn video length: 10 minutes

Company pages:

  • LinkedIn company logo size: 300 x 300
  • LinkedIn cover photo size: 1536 x 768
  • LinkedIn Dynamic Ads size: 100 x 100 (company logo)
  • LinkedIn Sponsored Content image size: 1200 x 627
  • LinkedIn Hero image size: 1128 x 376
  • LinkedIn Business Banner image: 646 x 220

Recommended Twitter image sizes for 2020:

  • twitter profile picture size: 400 x 400
  • Twitter header size: 1500 x 500
  • Twitter post image size: 1024 x 512
  • Twitter card image size: 1200 x 628
  • Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
  • Maximum Twitter video length: 140 seconds
  • Twitter ad size (image): 800 x 428
  • Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)

Recommended Youtube image sizes for 2020:

  • YouTube Channel cover picture: 2560 x 1440 pixels (desktop) and 1546 x 423 pixels (smartphones)
  • YouTube Display ads: 300 x 250
  • YouTube Overlay ads: 480 x 60
  • YouTube Companion banner ads: 300 x 250 pixels
  • YouTube Skippable video ads length: 6 – 20 seconds
  • YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 seconds is recommended)
  • YouTube Bumper video ads length: 6 seconds
  • YouTube Standard video: 1280 x 760 pixels

Recommended Pinterest image sizes for 2020:

  • Pinterest Profile picture: 165 x 165
  • Pinterest Board Display image: 222 x 150
  • Pinterest Standard Pin size: Vertical images 1000 x 1500
  • Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Minimum 4 seconds, maximum 15 minutes
  • Pinterest Promoted Video: square (1:1) or widescreen (16:9) Length: Minimum 4 seconds, maximum 15 minutes
  • Pinterest Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3

Recommended Tik Tok image sizes for 2020:

  • Tik Tok Video length: 1080 x 1920, maximum 15 seconds recommended.
  • Tik Tok Profile photo 200 x 200